Meta Ads management
Meta Ads built to turn attention into enquiries.
RevRise creates and manages focused Facebook and Instagram advertising campaigns designed to help local businesses reach the right audience and generate more enquiries.
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New lead receivedEnquiry from your ad
Audience
Within 15 mi25-54HomeownersRetargeting
Campaign
Leads280
Cost per lead$30.07
The problem
Most Meta Ads accounts leak money quietly.
Rarely because advertising does not work, usually because one of these is missing. These are the issues we see most often when we audit an account.
Spend without quality leads
Money goes out, enquiries come in thin, and nobody can explain the gap.
Loose audience targeting
Ads shown to people who are never going to buy, in places you do not serve.
Weak creative
The offer is fine but the ad does not stop anyone mid-scroll.
No proper tracking
Without conversion tracking, every decision after launch is guesswork.
Low-converting landing page
Clicks arrive somewhere that gives them no clear next step.
Set and forgotten
Campaigns left running for months with no review or adjustment.
Mismatched leads
Enquiries that were never the right fit for what you actually do.
What we manage
Everything the campaign needs, handled in one place.
Meta Ads Strategy
Campaign structure, budget split and objectives decided before anything goes live.
Facebook Ads
Feed, right column and audience network placements built around your offer.
Instagram Ads
Feed, Reels and Stories placements sized and written for each format.
Lead Generation
Instant forms and click-to-message campaigns that capture enquiries directly.
Retargeting
Bringing back people who visited, watched or engaged but did not enquire.
Audience Research
Defining who to reach by location, interest, behaviour and past engagement.
Ad Creative Direction
Messaging, hooks and visual direction for each format and audience.
Campaign Optimisation
Ongoing review of what to keep, cut, adjust or test next.
Conversion Tracking
Pixel and event setup so results are measured, not assumed.
The journey
Where Meta Ads fits in getting you a customer.
Ads are one link in a chain. We build the campaign with the whole chain in mind, because a lead that never gets followed up is not a result.
Audience
The people most likely to need what you do.
Ad
A hook, an offer and a clear reason to act.
Landing / Form
Somewhere built to capture the enquiry.
Lead
Their details land with you.
Follow-up
A fast, consistent response.
Customer
The job booked and won.
Targeting
Reaching fewer people, but the right ones.
Meta offers a range of targeting options. Which combination works best is something we test rather than assume, and it varies by business.
LocationInterestsBehaviourLookalikeRetargetingDemographics
01
Location
Radius around your base, or the specific towns and postcodes you serve.
02
Demographics
Age range, gender and language where it is relevant to the offer.
03
Interests
Topics and pages that signal someone is in the market.
04
Behaviour
Signals such as recent moving, device use or purchase activity.
05
Retargeting
People who already visited your site, watched a video or engaged with the page.
06
Lookalike audiences
Meta finds people who resemble an audience you supply, such as past enquiries.
Formats
What your ads can actually look like.
Different placements suit different offers. Each one below shows how that format is laid out and where your message sits.
Single image
Learn more
Image Ads
A single strong visual and a clear offer.
Video
Watch
Video Ads
Short video that explains or demonstrates quickly.
Swipe
Carousel Ads
Several services or products in one swipeable ad.
Get a free quoteSubmit
Lead Form Ads
The enquiry is captured without leaving the app.
Reels
Shop now
Reels Ads
Full-screen vertical placement in the Reels feed.
StorySwipe up
Story Ads
Full-screen placement between Stories.
How it works
Our Meta Ads process.
01
Discovery
Understand the business, the audience and the offer worth advertising.
02
Strategy
Define campaign structure, budget split and targeting direction.
03
Creative
Develop ad messaging and creative direction for each placement.
04
Launch
Build the campaigns, set up tracking and go live.
05
Optimise
Review performance and adjust what is and is not working.
06
Scale
Increase spend behind what performs, where it makes sense.
Case studies
Campaigns we have run.
Two accounts, with the figures taken from the accounts themselves. Client names and identifying details are withheld, and nothing here is a projection of what another business would achieve.
HVAC Services Lead Generation
HVAC · Australia · Lead generationThe challenge
- Already running Meta Ads, but at roughly $180–$250 per lead
- A large share of leads were not relevant to the service
- Not enough genuine enquiries coming through
- Leads received were often difficult to convert
- Significant budget already spent without the desired result
Our approach
- Analysed competitors and what was working in the Australian HVAC market
- Rebuilt the ad creative, which had been cluttered and did not stop the scroll
- Created new creatives around different angles and offers
- Wrote ad copy aimed directly at the customer’s situation
- Restarted on a controlled budget rather than scaling immediately
- Tested creative and messaging angles before increasing spend
Leads
280
Cost per lead
$30.07
Total spend
$8,420.07
Reach
63,609
Impressions 214,705Link clicks 1,341Cost per lead before $180–$250
Key takeawayThe account was already spending, but on cluttered creative and loose targeting. Rebuilding the creative angles and restarting on a controlled test budget brought cost per lead down from the $180–$250 range the client had been paying to $30.07 across 280 leads. Figures are taken from the Ads Manager screenshots above. The client is not named and identifying details have been removed.
UK Tax & Accounting Lead Generation
Accounting · United Kingdom · 11 monthsThe challenge
- No structured digital marketing or paid advertising in place
- Lead generation spiked only around tax deadlines in January and July
- Heavy dependence on referrals, with no control over volume or quality
- Struggling to reach self-employed people, landlords and small business owners
- Low online visibility in a competitive UK accounting market
- No clear way to turn website or social audiences into paying clients
Strategy & key actions
- Self-employed professionals, freelancers and sole traders across the UK
- Landlords with rental income, an underserved segment for tax advice
- Small business owners needing payroll and corporate tax support
- Lookalike audiences built from existing client data
- Retargeting people who had engaged with the page or website
- Pain-point led copy around missed HMRC deadlines and overpaid tax
- Urgency messaging around Self Assessment deadlines and tax year end
- Split-tested single image, carousel and video formats
- Instant Facebook Lead Forms for frictionless mobile enquiries
- Continuous A/B testing with monthly budget reallocation
Monthly ad spend
£900
Leads, most recent month
55
Cost per lead
£16
Lead to client
68%
Ongoing monthly performance across the campaign period. The 55 figure above is the most recent month specifically.
| Metric | Before ads | With our campaigns |
|---|---|---|
| Monthly leads | 2–3, referrals only | 57 qualified leads |
| Lead source | 100% word of mouth | Consistent paid pipeline |
| Cost per lead | Untracked | £16.00 |
| Conversion rate | Unknown | 68% |
| Monthly ad spend | £0 | £900 |
| Seasonal dependency | High, tax season only | Year-round lead flow |
Key takeawayA structured paid campaign replaced an unpredictable, referral-led flow of enquiries. In the most recent month, £900 of spend produced 55 leads at £16 each, with 68% converting to clients. The client is not named at their request.
How Meta Ads generated $84,000 in revenue for a U.S. HVAC business
HVAC · USA · 7 monthsAbout a year in the U.S. HVAC market, with most customers arriving through referrals. Advertising had been tried, but lead quality was poor. The goal was not more leads — it was genuine prospects who understood the offer.
The challenge
- Fake and low-intent leads coming through
- Leads not converting into enough customers
- Poor response after the first conversation
- Creatives too complicated to read quickly
- Unclear messaging around the offer
- Heavy reliance on referrals with no scalable paid system
Strategy
- Simplified the creative — cleaner, easier to understand at a glance
- Tested multiple angles: hooks, callouts, value propositions and offers
- Ran several ad copy and offer variations instead of one generic message
- Kept SMS verification on the lead form to cut spam submissions
- Made the offer, its relevance and the next step obvious
Revenue generated
$84,000
ROAS
~11.95x
Total leads
213
Converted leads
84
Ad spend $7,029Lead to customer ~39.4%Avg. cost per lead ~$33.00Revenue per lead ~$394.37Spend per converted lead ~$83.68
Meta Ads Manager results — confidential client, account details removed
Key takeawayLead quality mattered as much as lead volume. Simplified creative, clearer messaging, offer testing and SMS verification produced a more reliable acquisition system for this account. These are historical results from one campaign period and are not a prediction for another business.
How Meta Ads generated 684 results for a UAE sanitory business
Sanitory · UAE · 2.5 monthsFour years in the UAE market, but almost all work came through referrals. Earlier paid campaigns brought low-quality enquiries, and many conversations stopped after the first message.
The challenge
- Heavy dependency on referrals and personal references
- No consistent in-house lead flow
- Previous ads producing low-quality or fake leads
- Poor follow-up response from many leads
- English-heavy messaging for a mixed-language market
- Limited audience data to build on
Strategy
- Tested multiple creative angles — different hooks, callouts and messaging styles
- Simplified the offer so it could be understood quickly
- Introduced Arabic ad copy to match the UAE audience
- Ran several ad copy variations with direct-response messaging
- Used both Lead Generation and WhatsApp Message campaigns
Total results
684
Leads
205
WhatsApp chats
479
Ad spend
AED 1,480
Meaningful prospects spoken to ~100Revenue generated ~AED 4,500Duration 2.5 months
Meta Ads Manager results — account details removed
Key takeawayThe gain was not only more responses. Clearer messaging, several creative angles, Arabic communication and two conversion paths made the offer easier to understand, which let the business start building a repeatable paid channel instead of relying mainly on referrals. Figures are historical results from this account.
Ready to build a more consistent lead pipeline?
See how RevRise can build and optimise a Meta Ads strategy around your business, market and growth goals.
Get a Free ConsultationWho it suits
Meta Ads for local and service businesses.
These are examples of the kinds of business we work with, not a limit on who we take on.
ContractorsHome ServicesPest ControlCleaningDental & Medical PracticesAuto ServicesRestaurantsProfessional ServicesLocal Retail
Tight geography
You can limit spend to the radius or postcodes you actually cover.
Demand you create
Search reaches people already looking. Social reaches people before they search.
Visual services sell
Before and after, finished work and short video suit the feed well.
Small budgets can work
Local audiences are small, so budget is not spread thin across a country.
Retargeting
Most people do not enquire the first time.
Retargeting puts you back in front of people who already showed interest, which is usually the cheapest audience you have.
Visits your site
Someone lands on a service page from search, social or a referral.
Leaves without enquiring
Most people do, on the first visit. Nothing has gone wrong.
Sees your ad again
A retargeting ad reaches them on Facebook or Instagram.
Comes back
This time with your name already familiar.
Enquires
The call or form finally happens.
Why RevRise
How we approach a Meta Ads account.
We do not promise a specific number of leads or a guaranteed cost per enquiry. What we commit to is the process below.
Strategy before launch
We agree the structure, audience and offer before a single pound is spent.
Audience-focused targeting
Built around who actually buys from you, not the widest possible reach.
Conversion-oriented creative
Ads written to prompt an action, not just to look good in the feed.
Clear campaign structure
Named, organised campaigns so results can be read and compared.
Ongoing optimisation
Regular review of what to keep, cut or test next.
Transparent communication
Plain-language reporting and no jargon between you and the numbers.
Focus on real enquiries
The goal is business conversations, not vanity metrics.
FAQ
Questions we get asked most.
What are Meta Ads?
Paid advertising across Meta's platforms, mainly Facebook and Instagram. Ads appear in feeds, Stories, Reels and other placements, and can be targeted by location, interest and behaviour.
Do you manage both Facebook and Instagram Ads?
Yes. Both run through the same Meta Ads system, so campaigns are usually planned together and placements chosen per objective.
How much ad budget do I need?
It depends on your area, your industry and how competitive the audience is. We will talk through a realistic starting budget for your situation rather than quote a figure before understanding the business.
How long before campaigns can be evaluated?
Campaigns need enough data before judgements are reliable, and how quickly that arrives depends on budget and audience size. We will set expectations at the start rather than promise a fixed timeframe.
Do you create the ad creatives?
We handle messaging and creative direction, and can work with photos or video you already have. If new material is needed we will tell you what would help most.
Can you help with lead forms?
Yes. We can set up Meta instant forms so enquiries are captured in-app, or send traffic to a landing page, depending on which suits the offer.
Do you manage retargeting?
Yes, retargeting is normally part of the campaign structure rather than a separate add-on.
Can you track conversions?
Yes. We set up the Meta pixel and conversion events so enquiries can be attributed properly rather than estimated.
Do I pay the ad spend directly to Meta?
Yes. Ad spend is billed by Meta to your own payment method on your ad account, so you keep ownership and visibility of it. Our management fee is separate.
Next step
Ready to put your business in front of the right audience?
Tell us about the business and what a good enquiry looks like for you. We will talk through whether Meta Ads is the right fit, with no obligation.
Free, no-obligation consultationYou keep ownership of the ad accountNo long lock-in contracts