PPC & Google Ads

Be there when your customers are searching.

RevRise manages focused PPC and Google Ads campaigns designed to put local businesses in front of people actively searching for their services.

Keywords
roof repairnear meemergencyroofer
Campaign snapshot
Clicks8.88k
Impressions152k
Enquiry receivedFrom your search ad
Search intent

Reach people already searching for what you provide.

The difference between search and social advertising is timing. On Google the need already exists, and someone is actively looking for a solution.

plumber near melocal pest controlemergency roof repairdentist near mecleaning companyremodeling contractor
Sponsored
example.com
Local Specialists — Free Quotes
Covering your area with same-day appointments where available. Get a no-obligation quote today.
Mockup of a search ad. Not an actual Google result.
Demand already existsYou are not persuading someone to want the service. They typed it in themselves.
You choose the searchesCampaigns are built around the terms that match what you actually offer.
You control the areaTargeting can be limited to the towns, postcodes or radius you serve.
Placement is not guaranteedWhere an ad appears depends on the auction, bid, quality and competition at that moment.
What we manage

Everything a search campaign needs.

Google Search Ads

Text ads placed against the searches that match your services.

Local PPC Campaigns

Geo-targeted campaigns limited to the areas you actually cover.

Keyword Research

Finding the terms with real demand and the intent worth paying for.

Competitor Research

Understanding who else is bidding and how they position themselves.

Landing Page Strategy

Making sure the click lands somewhere built to convert.

Conversion Tracking

Calls, forms and enquiries measured rather than estimated.

Retargeting

Reaching people who visited but did not enquire the first time.

Campaign Optimisation

Reviewing search terms, bids, ads and negatives on an ongoing basis.

Budget Management

Spend directed toward what performs, and away from what does not.

How it works

From a search to an enquiry.

Each step has to hold up. A good ad against a weak landing page still loses the enquiry.

Customer search
Someone types a service-related query into Google.
Your ad
A sponsored result appears against that search.
Landing page
The click lands on a page built for that service.
Call or form
They ring you or submit an enquiry.
Lead
A tracked enquiry you can follow up.
Keyword strategy

Not every search is worth paying for.

Two people can search the same topic with completely different intent. Budget should go where the intent matches what you sell.

High intent

Ready to hire

The problem exists now and they are looking for someone to solve it. These searches usually cost more per click and are usually worth it.

emergency plumberpest control near meroof repair company
Research intent

Still gathering information

Useful to understand, but often further from a booking. These can suit content or retargeting more than a direct search campaign.

best roofing materialshow much does pest control cost
The ad itself

What a search ad actually looks like.

A mockup showing the parts of a search ad, so you can see what each element does. It is not an actual Google results page.

emergency roof repair near me
AllMapsImagesNews
Sponsored
example.com/roof-repair
Emergency Roof Repair — Same-Day Call-Outs
Licensed and insured roofers covering your area. Leaks, tiles and storm damage handled fast. Free no-obligation quote before any work starts.
Call 0000 000 0000Serving your areaOpen now
example-directory.co.uk
Local Roofers — Directory Listing
After the click

Winning the click is only half of it.

You pay for the click either way. What happens next decides whether it becomes an enquiry.

example.com/roof-repair
Emergency roof repair, usually same day.
Leaks, storm damage and slipped tiles. Free quote before any work starts.
LicensedInsuredAreas covered
Get my free quote
Match the promiseIf the ad says emergency roof repair, that is the page they should land on, not a generic homepage.
One obvious actionA single clear call, form or quote button beats four competing options.
Answer the doubtsLicensed, insured, areas covered, response time. The things people check before ringing.
Make it fast on mobileMost of these clicks arrive on a phone, often outdoors and in a hurry.
Our process

How we run a PPC account.

01
Discovery
Understand the business, the locations you cover, the services and what a good enquiry looks like.
02
Keyword Research
Identify the search demand that exists and separate it by intent.
03
Campaign Structure
Build organised campaigns and ad groups so performance can actually be read.
04
Ads & Landing Experience
Write focused ad messaging and align it with the page it points to.
05
Tracking & Launch
Configure conversion tracking, then take the campaigns live.
06
Optimisation
Review search terms, bids, ads and conversions, and add negatives.
07
Growth
Refine and expand the areas showing potential.
Google Ads results

Real campaign performance.

An anonymized view of campaign performance across selected Google Ads accounts. Every figure below is read from the screenshots underneath — nothing is modelled, projected or rounded up.

Selected PPC campaign performance
Confidential clientGoogle Ads Campaign
Clicks338
Impressions5.49k
Avg. CPCRs1.17k
CostRs394k
Confidential clientGoogle Ads Campaign
Clicks2.8k
Conversions579
Avg. CPCdh1.94
Costdh5.41k
Confidential clientGoogle Ads Campaign
Clicks2.08k
Impressions104k
Avg. CPCdh1.56
Costdh3.24k
Confidential clientGoogle Ads Campaign
Clicks151
Impressions1.92k
Avg. CPCdh14.21
Costdh2.15k
Confidential clientGoogle Ads Campaign
Clicks905
Impressions11.3k
Avg. CPCdh5.98
Costdh5.41k
Confidential clientGoogle Ads Campaign
Clicks752
Impressions5.58k
Avg. CPCRs611
CostRs460k
Confidential clientGoogle Ads Campaign
Clicks8.88k
Impressions152k
Avg. CPCdh5.51
Costdh49k
Confidential clientGoogle Ads Campaign
Clicks1.01k
Impressions19k
Avg. CPCdh1.58
Costdh1.59k
Confidential clientGoogle Ads Campaign
Clicks4.72k
Impressions88.3k
Avg. CPCdh2.69
Costdh12.7k
Account screenshots
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 1
Account screenshot 1 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 2
Account screenshot 2 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 3
Account screenshot 3 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 4
Account screenshot 4 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 5
Account screenshot 5 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 6
Account screenshot 6 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 7
Account screenshot 7 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 8
Account screenshot 8 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 9
Account screenshot 9 of 10 · identifying details removed
Google Ads — campaign overview
Anonymised Google Ads campaign performance screenshot 10
Account screenshot 10 of 10 · identifying details removed

Nine campaign snapshots across multiple accounts and currencies (Rs and dh, shown exactly as they appear in each account). One snapshot reports conversions rather than impressions, and it is labelled that way rather than being forced into a common format. These are historical screenshots, not a live feed, and results for one account are not a prediction of results for another.

Who it suits

PPC for local and service businesses.

Search advertising works best when someone already has the problem and is looking for someone to fix it. Three things usually decide whether it is worth running.

The need is immediateWhen something is broken, leaking or blocked, people search and call the same day. There is no long consideration period to compete with.
The area is definedIf you cover a radius or a set of towns, spend can be limited to exactly that, so budget is not wasted on people you cannot serve.
One job is worth the clickWhere a single booking is worth well above the cost of a click, search can make sense even in a competitive auction.
Contractors

Project work where the enquiry usually starts with a search for a trade plus a location.

builder near meextension quotes
Home Services

Repairs and callouts that cannot wait, where the first company to answer often wins the job.

boiler repairemergency plumber
Pest Control

Urgent, seasonal demand. People search the moment they see the problem.

wasp nest removalpest control near me
Roofing

High-value jobs and storm-driven spikes in demand across a defined service area.

roof repairflat roof specialist
Cleaning

Recurring contracts as well as one-off jobs, both usually found through local search.

end of tenancy cleanoffice cleaning
Dental Practices

Treatment-led searches where the practice nearest and most credible tends to get the call.

emergency dentistimplants near me
Auto Services

MOTs, repairs and tyres, where people compare a handful of local options quickly.

car service near metyre fitting
Legal & Professional

Considered, high-value enquiries where a single client can justify a higher cost per click.

conveyancing quoteemployment solicitor
Local Retail

Stock and stores people want to find nearby, often checking before travelling.

open now near mestockists near me

These are sectors we work with and the kind of searches that tend to drive enquiries in each, not a limit on who we take on. The search terms shown are typical of how people phrase these needs. If we do not think search is the right fit for your situation, we will tell you before you spend anything.

PPC vs Meta Ads

Two different jobs, not a competition.

They reach people at different moments. Which one fits depends on your goal, not on which platform is fashionable.

PPC / Google Ads

Capture existing demand

Someone already has the problem and is actively searching for a solution. You are competing for a decision that is already being made.

Need arisesSearchesSees your adEnquiry
Meta Ads

Create and capture attention

You reach people while they browse Facebook and Instagram, before they have started looking. Useful for awareness, offers and retargeting.

Browsing feedSees your adInterest createdEnquiry
Many businesses use bothSearch captures the people ready now. Social keeps you visible to everyone else and brings back the visitors who did not enquire the first time. We will tell you honestly if only one of them makes sense for your situation.
Why RevRise

How we approach a PPC account.

We do not promise guaranteed leads, guaranteed rankings or a guaranteed return. Google runs an auction and we do not control it. What we commit to is the work below.

Search-intent focused strategy
Campaigns built around what people actually type, not a keyword dump.
Relevant keyword targeting
Match types and negatives used deliberately to keep spend on-target.
Clear campaign structure
Organised campaigns and ad groups so results can be read and compared.
Conversion tracking
Calls and forms tracked properly, so decisions are based on enquiries.
Landing-page thinking
We look at where the click lands, not just the click itself.
Ongoing optimisation
Search terms, bids, ads and negatives reviewed on a regular cycle.
Transparent reporting
Plain-language reporting on spend and outcomes.
Business-focused communication
Conversations about enquiries and jobs, not vanity metrics.
FAQ

Questions we get asked most.

What is PPC?
Pay-per-click advertising. Your ad can appear against searches on Google, and you are charged when someone clicks it rather than when it is shown.
How does Google Ads work?
It runs as an auction. When someone searches, Google weighs your bid alongside the relevance and quality of your ad and landing page to decide which ads show and in what order. Position is never guaranteed.
How much should I spend on Google Ads?
It depends on your area, your services and how competitive the keywords are. Some trades are far more expensive per click than others. We will look at your situation and suggest a realistic starting point rather than quote a number blind.
Do I pay Google directly for ad spend?
Yes. Ad spend is billed by Google to your own payment method on your own account, so you keep ownership and full visibility of it. Our management fee is separate.
How quickly can PPC generate traffic?
Traffic can begin as soon as campaigns are approved and live, which is usually quick. Getting enough data to judge and optimise performance takes longer, and how long depends on budget and search volume.
Do you manage keyword research?
Yes. Keyword research, match types and negative keywords are part of the setup and the ongoing work.
Can you improve an existing Google Ads account?
Yes. We can audit an existing account and work with what is there, keeping anything that is performing rather than starting from scratch by default.
Do you create landing pages?
We can. Landing pages are part of our web design service, and we will tell you if the existing page is likely to be holding the campaign back.
How are conversions tracked?
Through Google Ads conversion tracking and analytics, covering form submissions and call tracking where appropriate, so enquiries are attributed rather than estimated.
Is PPC suitable for local businesses?
Often yes, particularly where there is immediate need and a defined service area. It is not right for every business, and we will say so if we think it is not a fit.
your service near me

Get your business in front of people already looking for what you do.

Tell us what you offer and where you cover. We will look at the search demand and tell you honestly whether PPC is worth it for you.

Free, no-obligation consultationYou keep ownership of the ad accountNo long lock-in contracts
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